Thursday,
June 26
10:00 am Tee Times
Smoothie King Foundation “Power Up” Golf Outing (optional)
Friday,
June 27
1:00 pm
Location: Sebastian Ballroom Foyer
Registration Opens
5:00 pm - 6:00 pm
Location: Sebastian J
Wan will kick off the conference with a look at the business outlook for the months ahead and set the stage for what’s to come. He’ll then introduce Gavin Felder, President & CFO, who will share his personal journey, leadership philosophy, and how it shapes his approach to guiding the business forward.
6:00 pm - 7:00 pm
Location: Sebastian J
Mark King - former CEO of Taco Bell
At the Conference, Mark will share:
• Real-world strategies that drive brand transformation
• Powerful insights on leadership in fast-paced environments
• How
to create customer experiences that keep people coming back
7:00 pm - 9:00 pm
Location: Panzacola South
Welcome Reception
Unwind and connect with fellow franchisees from across the system at our Welcome Reception. Enjoy a relaxed atmosphere, great conversation, and the chance to build meaningful relationships as we kick off the conference together.
Saturday,
June 28
7:00 am – 8:30 am
Location: Panzacola South
Breakfast
Start your morning with a light yet satisfying breakfast, featuring a selection of warm breakfast sandwiches, fresh seasonal fruit, and a variety of beverages including coffee, tea, and assorted juices.
7:00 am
Optional Shredded Fitness Class by Crunch Fitness
Location: Sebastian I-3
8:30 am – 9:30 am
Location: Sebastian J
Driving the Business Today – Gavin Felder, Camille Hymes & Claudia Schaefer
Join Claudia and Camille for a candid look at where the business stands today—and where we’re headed in the immediate future. In this session, they’ll outline and highlight the strategies and actions that will drive momentum now.
9:30 am – 10:20 am
Location: Sebastian J
Guest Journey Insights - Claudia Schaefer
Step into the shoes of our guests and explore the full experience from their perspective. This session will dive into key insights from guest feedback, behavior trends, and in-store observations—highlighting what’s working, where we have opportunities, and how we can elevate every touchpoint to drive satisfaction, loyalty, and long-term growth.
10:50 am – 11:15 am
Break
11:15 am – 11:55 am
Location: Sebastian J
Operations - Camille Hymes
In this session, she’ll outline the strategic plan to simplify execution, enhance the team member, and guest experience, and build a stronger foundation for sustainable growth.
11:55 am – 12:30 pm
Location: Sebastian J
Marketing & Innovation - Claudia Shaeffer
Claudia will walk us through the upcoming Marketing & Innovation Calendar, highlighting key campaigns, product launches, and brand initiatives. Learn how we’re keeping the brand fresh, relevant, and exciting for guests—and how you can activate these plans in your store to drive traffic and sales.
12:30 pm – 1:30 pm
Lunch
Location: Panzacola South
1:30 pm – 5:00 pm
Location: Sebastian J
Franchisees Afternoon Schedule (Franchisees Only)
1:30 pm – 2:15 pm
Location: Sebastian J
Development - Chris Bremer
Join Chris Bremer for a deep dive into our growth strategy and development priorities. He’ll share insights on market expansion, new store openings, and how we’re positioning the brand for long-term success.
2:15 pm – 2:45 pm
Location: Sebastian J
Accelerating Our Profitable Growth Together -Gavin Felder
Gavin Felder, President & CFO, will provide a clear-eyed view of the business from a financial lens. He’ll share how the business is performing today, what the numbers are telling us, and what to expect in the months ahead. Gain valuable insights into the financial strategies guiding our growth and how we’ll continue to build a strong, resilient business.
3:00 pm - 4:00 pm
Location: Sebastian J
Developing in Today’s Market – Shawn Caric & Brian Olson
In today’s rapidly evolving economic and real estate landscape, what does it take to successfully develop and grow? Join SK leaders Shawn Caric and Brian Olson for an interactive session exploring current trends, challenges, and innovative approaches to development.
4:00 pm - 5:00 pm
Location: Sebastian J
Managers are Welcomed to attend this session
Mastering your P&L – Driving Smoothie King Profitability – Matt Kafka & Henry Ellis
Take control of your store’s financial performance with a deeper understanding of your Profit & Loss (P&L) statement. This session will demystify the numbers and empower you to make smarter, more strategic business decisions. Learn how to identify key drivers of profitability, implement effective cost-control strategies, and leverage financial best practices—all without sacrificing guest experience or product quality. Whether you're a seasoned operator or new to the business, this session will equip you with the tools and confidence to optimize your bottom line.
Managers Afternoon Schedule
Breakouts (Each topic repeats 3 times)
1:30 pm - 2:30 pm; 2:45 pm – 3:45 pm; 4:00 pm – 5:00 pm
Location: Panzacola H-1
Leading Personal Growth – "Unlocking Potential, Elevating Success“
Strong teams start with strong individuals. In this session, Nick will explore how investing in personal development can unlock potential at every level of your organization. Learn strategies to enhance leadership capabilities, foster employee engagement, and build a workplace culture that retains top talent and drives consistent performance.
Location: Sebastian I-1
Power Up Your Community – "Beyond the Four Walls: Driving Growth Through Engagement“
This session focuses on building community connections that convert into long-term brand loyalty and sales. Explore innovative ways to activate local marketing, community events, and catering opportunities to reach new audiences and amplify your store’s impact outside the four walls.
Location: Panzacola H-2
Coaching for Excellence – "Creating Memorable Moments, One Guest at a Time“
Guest experience is everything! Learn coaching techniques that empower your team to deliver exceptional service, foster repeat business, and drive higher check averages through upselling and engagement.
Location: Sebastian I-2
Fundamentals of the Fundamentals – "Training That Transforms Teams“
A strong foundation leads to success! This session focuses on building an effective training culture that enhances team productivity, ensures food quality, and optimizes labor efficiency for long-term success.
7:00 pm
Summer Nights In White
Location: Sebastian J
Join us for an unforgettable evening at Summer Nights in White. Dress in your best white attire and enjoy a night of celebration, connection, and community. With great food, music, and company, it's the perfect way to unwind and make lasting memories with fellow franchisees and team members.
Sunday,
June 29
7:00 am - 8:30 am
Location: Panzacola South
Breakfast
Start your morning with a light yet satisfying breakfast, featuring a selection of warm breakfast sandwiches, fresh seasonal fruit, and a variety of beverages including coffee, tea, and assorted juices.
9:00 am – 9:45 am
Location: Sebastian J
Technology - Jyoti Lynch
Jyoti Lynch will share how technology is powering our progress and shaping the future of the business. From new tools and innovations to system enhancements , learn how we’re leveraging tech to streamline operations and support growth across the system.
9:45 am – 10:30 am
Location: Sebastian J
People Services - Laura Scavone
Laura will highlight the initiatives that are helping us attract, grow, and retain top talent—building a stronger, more connected workforce for the future.
10:30 am – 11:00 am
Break
11:00 am – 11:45 am
Location: Sebastian J
Multi-Unit Panel with Brett LeVecchio
Three franchisees, Mandy Ristic, Pulkit Patel & Roger Wilder, pull back the curtain on how they've found success with Smoothie King and grown as multi-unit owners.
11:45 am – 12:30 pm
Location: Sebastian J
Closing - Wan Kim
Wan will wrap up the conference by spotlighting the biggest takeaways, celebrating our wins, and charting the path forward. Expect heartfelt thanks for your partnership, a rallying call to turn insights into action, and an energizing vision of the possibilities we’ll unlock together in the months ahead.
12:30 pm – 4:30 pm
Location: Sebastian K
Vendor Fair & Power Eats Sampling
Come meet and greet the incredible vendor partners who support our brand day in and day out. Explore their offerings, learn more about their role in our success, and sample exciting new food innovations throughout the afternoon:
•
1:00–2:00 PM – Loaded Toasts
• 2:00–3:00 PM – Chicken Skewers
• 3:00–4:00 PM – Egg
Clouds
This is your chance to connect, collaborate, and get inspired by the people and products driving our future.