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2025
SMOOTHIE KING CONFERENCE
2025 Smoothie King Conference
Rosen Shingle Creek
Orlando, Florida
June 27 – 29, 2025
Smoothie King Foundation Golf Outing (optional)
Shingle Creek Golf Club
Thursday, June 26, 2025
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Accelerating our Growth Together
The countdown is on! Smoothie King’s Conference is fast approaching — and it’s bigger, bolder, and more inspiring than ever. Join us June 27–29, 2025, at the beautiful Rosen Shingle Creek in Orlando, Florida, where franchisees, managers, and brand leaders will come together for a powerful three-day experience.
From exclusive updates to energizing workshops, this year’s event is all about igniting impact and shaping our brand’s future — and yes, you play a key role in that journey
Event Details:
- Golf Outing: Thursday, June 26 – Tee times begin at 10:00 AM
- Registration Opens: Friday, June 27 at 1:00 PM
- Conference Closes: Sunday, June 29 at 4:30 PM
- Location: Rosen Shingle Creek, Orlando, FL
Why Attend
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Direct updates from leadership
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Learn from top-performing peers
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Celebrate the wins — big and small
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Gain a clear view of where we’re headed next
Mark King
Keynote Speaker
We’re thrilled to announce a can’t-miss moment at this year’s Smoothie King Conference — Mark King, former CEO of Taco Bell and one of the most respected leaders in the industry, will be joining us as our keynote speaker!
Currently serving as CEO of Xponential Fitness—one of the leading global franchisors of boutique health and wellness brands like Pure Barre, Stretch Lab, and Club Pilates—Mark is known for turning bold ideas into reality, building iconic brands, and leading teams with purpose and passion. Under his leadership, Taco Bell achieved explosive growth and set new standards for innovation and culture. Pulling from a nearly 40-year career, Mark believes in creating the right atmosphere to unleash the potential of people to make extraordinary breakthroughs happen. As a leader, he steers with a belief system based in keeping a growth mindset, investing in people, and encouraging an innovative culture to achieve success.
Before joining Taco Bell, Mark served as president of adidas North America from 2014-2018. Under his leadership, adidas market share doubled in under three years and sales tripled in four years. In addition, King cultivated new energy for the company’s culture resulting in double the number of employees at adidas, an industry-shattering retention rate, the highest employee net promoter score in the company, and more than 500,000 job applications in one year.
Prior to adidas, Mark spent 34 years at TaylorMade, quickly rising from a territory sales representative to president of TaylorMade in 1999 and CEO in 2002. During his tenure as president and CEO, TaylorMade became the leading and most profitable golf company in the world, catapulting the business from $300 million to more than $1.85 billion in sales.
At the Conference, Mark will share:
✅ Real-world strategies that drive brand transformation
✅ Powerful insights on leadership in fast-paced environments
✅ How to create customer experiences that keep people coming back
✅ Powerful insights on leadership in fast-paced environments
✅ How to create customer experiences that keep people coming back
This is a rare opportunity to hear directly from one of QSR’s most visionary leaders. We guarantee you’ll walk away with inspiration and ideas you can immediately implement into your business.
Make sure you’ve registered — you won’t want to miss this!
Saturday Evening Awards Party:
“Summer Nights in White”
An Evening of Light, Legacy, and White
This year’s awards celebration transforms into a serene summer-inspired soirée, glowing with silver, SK red, and heartfelt recognition
- • Dress Code: Chic All-White Attire
- (Think breezy fabrics, linens, and summer elegance)
- • Vibe: Stylish, spirited, and unforgettable
Let’s raise a glass to our shared success and those who shine brightest in our Smoothie King community.
Sunday Afternoon Vendor Fair:
Samples & Innovation
This is more than a showcase — it’s a chance to build real relationships with the partners behind our products & equipment, ask questions, explore innovations, and discover how our vendors can support your success.
Get a taste of what’s next! The Vendor Fair will feature samples and a live demo of our exciting new SK Power Eats line. Bring your questions, curiosity, and appetite!